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Laurent Odinot, GM Heineken Canada, guest of AAGEF Ontario

11/2/2014

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On oct 29th,2014 , Laurent Odinot, INSEAD, was the guest of AAGEF Ontario. Laurent explained very clearly the strategy of Heineken in Canada and in other parts of the world . Very interesting insights about a truly global brand which is still owned by the founding family . Thank you Laurent !
Presentation and pictures below 

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